JBD Launches Automotive MicroLED Projection Platform

JBD unveils its new Griffin MicroLED projection platform, targeting automotive exterior communication and safety applications with compact, high-brightness displays.

JBD Introduces Griffin Automotive MicroLED Platform JBD announced on March 3, 2026 , the launch of its automotive-grade MicroLED projection platform, named Griffin. This new platform is engineered to package hundreds of thousands of pixels within a mere 0.25-inch display area. It is capable of delivering up to 500 lumens of luminous flux while adhering to stringent automotive reliability standards, marking a significant step in bringing advanced display technology to vehicle exteriors. Strategic Pivot to Vehicle Applications The introduction of the Griffin platform signifies JBD's strategic expansion into the automotive sector, leveraging its expertise in miniaturization. This move positions MicroLED technology beyond traditional interior displays and into external communication and safety functions. Potential applications include personalized welcome messages projected onto the ground as a vehicle approaches, real-time vehicle status indicators visible from the exterior, and critical road safety warnings projected onto the pavement. Griffin I Leads the Charge The initial product to feature on the Griffin platform is the Griffin I. This module is designed with a compact form factor, enabling its integration into various vehicle locations such as inside rearview mirrors, door panels, or other points on the vehicle's body. Its small size and high brightness are key to enabling novel exterior display functionalities that can enhance both user experience and vehicle safety. New Avenues for MicroLED in Vehicles JBD's Griffin platform opens up new possibilities for how vehicles interact with their environment and occupants. By providing high-resolution, high-brightness microLED projections, manufacturers can explore innovative features. These could range from sophisticated welcome animations to crucial visual alerts for pedestrians and other drivers, thereby increasing vehicle intelligence and safety features. The platform's ability to meet automotive-grade requirements is critical for deployment in such demanding applications.