Big 12 Tournament Debuts ASB GlassFloor LED Video Court

The Big 12 Men's and Women's Basketball Tournaments, held March 13-16, 2026, showcased a novel interactive LED video court for the first time, offering dynamic fan engagement and advertising opportunities.

Big 12 Basketball Tournament Features Groundbreaking LED Court The Big 12 Conference debuted an innovative ASB GlassFloor interactive LED video court during its Men's and Women's Basketball Tournaments, which took place from March 13-16, 2026. This marks the first time such a technologically advanced playing surface has been utilized for the conference's championship events, offering a new visual dimension to the games. Enhancing the Fan and Athlete Experience The ASB GlassFloor system is designed to provide dynamic visual displays directly on the court surface. During the tournament, the court showcased team logos, real-time player statistics, and animated graphics, aiming to significantly enhance the viewing experience for fans in attendance and watching remotely. This integration of technology into the core of the game aims to create a more engaging and immersive atmosphere for spectators. A Platform for Innovation and Advertising Beyond fan engagement, the LED video court presents novel avenues for sponsorship and advertising within college basketball. The ability to display customized branding and advertisements directly on the playing surface offers new opportunities for commercial partners. ASB GlassFloor has previously featured its technology at other high-profile sporting events, including an appearance during the NBA All-Star Game, indicating its growing adoption in professional sports. Technological Integration in Sports The implementation of the ASB GlassFloor at the Big 12 tournament signifies a step forward in integrating advanced display technology into collegiate athletics. The court's interactive capabilities not only serve aesthetic and promotional purposes but also have the potential to provide new data visualization for coaches and players. This development could influence future venue designs and broadcast enhancements in sports.