Panasonic Acquires HIVE to Expand Visual Solutions Ecosystem

Panasonic Projector & Display Corporation has acquired UK-based media technology firm Hive Media Control Ltd. (HIVE), bolstering its capabilities in media playback and control for immersive installations.

Panasonic Acquires HIVE Media Control Panasonic Projector & Display Corporation announced on May 19, 2026, its acquisition of UK-based media technology company Hive Media Control Ltd. (HIVE). This strategic move integrates HIVE's expertise in media playback and control software into Panasonic's visual solutions portfolio. The acquisition is significant as it marks Panasonic's intention to broaden its offerings beyond hardware, aiming to become a comprehensive provider of visual solutions. By incorporating HIVE's technology, Panasonic is expanding its proposition to include software, workflow management, and integrated media-delivery solutions essential for modern immersive and fixed-installation environments. HIVE will continue to operate as a distinct, vendor-neutral business within the Panasonic structure. A key component of HIVE's technology is its BeeBlade platform, which is built upon the Intel® Smart Display Module (SDM) standard. This allows for seamless integration with Panasonic's existing projector and direct-view LED display systems, enhancing their functionality and control capabilities. This integration is expected to provide customers with more robust and flexible solutions for managing complex visual content across various applications. The combination of Panasonic's display hardware and HIVE's media control software promises a more streamlined and powerful user experience for demanding visual installations.