Ocean Outdoor Launches "The Curve" LED Display in Leicester Square

Ocean Outdoor has activated "The Curve," a new 166-square-meter curved LED screen in London's Leicester Square, enhancing the area's digital advertising offering.

Ocean Outdoor Activates "The Curve" in Leicester Square Ocean Outdoor officially unveiled and activated "The Curve," a significant new 166-square-meter curved LED display , in London's prominent Leicester Square on June 9, 2026. This installation marks a new digital landmark in one of the city's busiest entertainment hubs. A New Digital Landmark The Curve is a substantial addition to Ocean Outdoor's premium West End portfolio, which already includes iconic sites like Piccadilly Lights and Carnaby Street. The display is seamlessly integrated behind custom curved glazing, contributing to the ongoing redevelopment of Leicester Square. This strategic placement aims to provide advertisers with an unparalleled opportunity to reach the estimated 2.5 million annual visitors to the area. Enhanced Digital Offering Measuring 166 square meters (1,787 sq ft), The Curve is positioned to work in synergy with two existing portrait-format digital screens. Together, these screens create a combined digital advertising space of 240 square meters, forming a compelling visual spectacle. This integrated approach amplifies the advertising impact within the bustling square. Strategic Location and Future Implications The activation of The Curve underscores Ocean Outdoor's commitment to investing in high-impact digital out-of-home advertising infrastructure. Leicester Square's status as a major tourist destination and entertainment venue makes it an ideal location for such a prominent digital display. The success of this installation could influence future digital out-of-home developments in key urban centers.